When you sign up for a Chirpsy account, one of the most important steps is to provide us with your writing guidelines.
Effective writing guidelines give us direction for what you want and don’t want us to write in your tweets. It’s up to you, but we’ve found few tricks that encourage your followers to share and engage with tweets.
1. Keep tweets under 100 characters plus any URL. Short tweets are easier to re-tweet – share the love and your profile.
2. Include the author or publisher’s Twitter handles, if linking to a story. They’ll be alerted and may retweet it to their followers. It also shows that you’re not just tweeting to promote yourself.
3. Use a conversational voice. Fun is engaging and more likely to be shared.
4. Incorporate relevant hash tags. If people are searching for your keywords, this will help them find you. It also gives the tweet copy context.
5. Use correct spelling, grammar and punctuation. This is your brand – look your best!
Here’s a sample written for a marketing client:
Please select “how to” style posts, closely related to the keywords and assuming a knowledgeable audience (professional marketers). Keep the copy short (under 100 characters plus link), and include relevant Twitter handles and/or hash tags.
We hope this helps with your writing guidelines. And remember, you can always tweak it later if you’re not seeing the results you want.
Photo by Pete O’Shea – http://www.flickr.com/photos/peteoshea/
When we launched Chirpsy in January of this year at the Emerging Media Conference in San Francisco, we intentionally decided to stay away from blogging. Our focus was on making Chirpsy an incredibly useful service for businesses and PR agencies that maintain one or more active microblogs. Every day our team curates relevant content for your audience and drafts appropriate tweets that we hope your followers will love. Our service saves you time, keeps you in control (we never post for you), helps grow your followers and improves your online reputation.
No computer algorithm can can do this, so everything is done the old-fashioned way – real crowdsourced people (more on that topic another day) working 24×7 to bring you the content you need in a timely fashion. As you could imagine with our focus on microblogging, a blog was the last thing on our mind when we launched.
That’s about to change…
Over the past year we have learned a great deal about social media microblogging best practices and feel it is time to start sharing our insights with the world. And really, 140 characters just doesn’t cut it for this kind of information. It needs to be spelled out in the more traditional longer format.
The Chirpsy Team is about to get more chirpsy – every few weeks we plan to post to this blog with our latest findings and social media related thoughts that we hope you enjoy and learn from – stay tuned!
Founder & CEO