When you sign up for a Chirpsy account, one of the most important steps is to provide us with your writing guidelines.
Effective writing guidelines give us direction for what you want and don’t want us to write in your tweets. It’s up to you, but we’ve found few tricks that encourage your followers to share and engage with tweets.
1. Keep tweets under 100 characters plus any URL. Short tweets are easier to re-tweet – share the love and your profile.
2. Include the author or publisher’s Twitter handles, if linking to a story. They’ll be alerted and may retweet it to their followers. It also shows that you’re not just tweeting to promote yourself.
3. Use a conversational voice. Fun is engaging and more likely to be shared.
4. Incorporate relevant hash tags. If people are searching for your keywords, this will help them find you. It also gives the tweet copy context.
5. Use correct spelling, grammar and punctuation. This is your brand – look your best!
Here’s a sample written for a marketing client:
Please select “how to” style posts, closely related to the keywords and assuming a knowledgeable audience (professional marketers). Keep the copy short (under 100 characters plus link), and include relevant Twitter handles and/or hash tags.
We hope this helps with your writing guidelines. And remember, you can always tweak it later if you’re not seeing the results you want.
Photo by Pete O’Shea – http://www.flickr.com/photos/peteoshea/