There are five parts to a Chirpsy campaign and all on the Manage Campaigns page: your URL, writing guidelines, sources, posting options and analytics. These help us understand your business, and human-craft your Tweets better. The last two give you control over when the Tweets are posted and to see click stats.
The URL is straightforward, enter it, and it’s done.
Writing Guidelines let us know your goals, loves and hates. This makes it easier for us to write in your voice. Are you targeting small businesses? If so, we’ll know not to include Tweets pointing to heavy academic papers. Is your company more fun? We’ll use more casual professional language. We’ve written a blog post with five tips on effective writing guidelines to help you.
Sources make up the last part. These can be either keywords or RSS feeds from your favorite blogs and websites. If you’re using keywords, focused words work better than general ones, e.g. “Seattle Seahawks” will just give you Tweets about the ‘Hawks, whereas “Seattle Football” will likely pull in soccer, college, and junior games. Don’t forget that your audience and customers may use different terminology than you do, especially if they’re international. Including all terms with makes sure we craft you Tweets that’ll appeal to all your audience. RSS feeds will pull in the recent posts and our writers will pick the most relevant matching your URL and writing guidelines. There’s no limit on how many sources you can have. Just remember that if you give us lots of keywords and RSS feeds and have a smaller plan, you may not get Tweets on some topics every week.
Next are the Posting Options. Does your audience spend more time online during business hours in your local area? Are they global, so spreading the Tweets over 24-hours will reach more time zones? You have a couple of choices here. Remember, after they follow you, most followers don’t return to your Twitter page, so it’s important to get into their feed. The same is true for facebook, Google Plus and other social media sites. If you’re wanting to stay in the Chirpsy dashboard and space out your Tweets, select the “Delayed Posting Queue” and a time period. Then on each Tweet just select Tweet It > Add to Queue. If you use Chirpsy as part of a larger social media campaign, select “Use an RSS Feed” and copy the RSS link to the relevant spot in your preferred social media app, for example HootSuite. Most apps let you control times to Tweet between or even the specific time and date. Very useful for keeping up with your posts while you’re getting on with your day.
The last part is Analytics and it’s optional. However linking your bit.ly account means you can see your Tweets’ performance and which sources work better than others. You can then add more sources similar to the performing ones and delete the under-performers. Logging in to your bit.ly account shows you how many clicks you generated for that link, how many others generated, when they occurred and where. It’s really fun, nerdy stuff.
As time goes on and you learn more about your audience, you may choose to re-optimize your Chirpsy campaign. In fact, we recommend it. The business world is constantly changing, so the keywords you set now may not be as relevant in six months.